Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives, to build loyalty, trust, or brand awareness. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
Email marketing is a basic element of a marketing plan for any kind of business. It does not mean if you maintain a brick-and-mortar shop, or you sell your products via an e-commerce website. This marketing tool will allow you to properly interact with your consumers, tell them about the launch of new products, drag them with customized offers, and much more.
An email marketing service is an online platform or connected software that allows you to create and send out bulk messages to your mailing list backers. This way you can better communicate with your current customers and transfer out to new readers.