Logo and brand identity

A logo recognizes a company or product through the use of a mark, flag, symbol or signature. A logo does not sell the company immediately nor infrequently does it describe a business. Logo’s derive their meaning from the quality of the thing it expresses, not the other way around – logos are there to identity, not to explain.

A logo is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark.

A brand identity is a collection of tools or components used by a company to design a brand image. A brand image is a customers’ understanding of the brand consisting of different organizations related to it and memories about communicating with it. Brand identity and its components begin from a company’s mission, brand value position, long-term goals, aggressive position on the market, long-term goals, aggressive position on the market, and importance to the values and interests of the target audience. These portions have a foundational nature and, in the branding method, explain what a company requires to communicate. Meantime, a brand identity explains how these foundational elements are described. The most usually agreed-upon components of a brand identity normally include:

  • A brand name
  • A tagline or a slogan
  • Colors and graphic styles
  • A logo and a wordmark and their variations
  • A voice and a tone
  • A style and a typeface

A well-designed logo is the first step to securing a beautiful brand identity that is verified with your clients. Our crew of brand design specialists will take into account your business requirements and customize an excellent logo for you.